for Grindex

Update: 11.01.2021

Last week: 51 week 2021 (20.12.2021 - 26.12.2021)

Last full month: Nov 2021


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC
WoW 1 705 -7.3% 46.3% 1.2 741 090 -5.7% 76.1% 1.2
MoM 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
YTD 116 015 -24.0% 55.8% -5.9 44 916 696 -0.1% 80.3% -0.3
MAT 119 935 -23.3% 56.0% -5.8 46 217 200 0.6% 80.4% -0.2
CAPSICAM
WoW 23 595 -7.7% 4.0% -0.1 9 605 155 -7.4% 4.3% -0.1
MoM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
YTD 1 042 530 -19.0% 3.1% -0.3 429 693 559 -5.4% 3.5% -0.2
MAT 1 083 592 -17.9% 3.2% -0.3 446 920 909 -3.7% 3.5% -0.2
MILDRONATE
WoW 87 967 -18.5% 12.1% -1 34 301 270 -18.2% 17.4% -1.1
MoM 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
YTD 4 720 141 14.2% 9.3% 1.5 1 904 032 725 19.9% 14.1% 2.3
MAT 4 870 575 15.7% 9.3% 1.4 1 967 832 121 21.8% 14.1% 2.3
SULFARGIN
WoW 4 131 -6.5% 1.3% 0 1 969 960 -7.6% 1.8% -0.1
MoM 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
YTD 160 254 -21.4% 0.8% -0.2 77 872 963 -8.0% 1.2% -0.1
MAT 165 712 -20.0% 0.8% -0.2 80 396 141 -6.4% 1.2% -0.1
VIPROSAL
WoW 31 642 -2.6% 5.4% 0.2 12 677 067 -2.0% 5.7% 0.2
MoM 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6
YTD 1 216 195 -12.2% 3.7% 0 460 285 792 -2.2% 3.7% -0.1
MAT 1 256 687 -11.2% 3.7% 0 476 038 989 -0.7% 3.7% 0

WoW

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 1 705 -7.3% 46.3% 1.2 741 090 -5.7% 76.1% 1.2
CAPSICAM 23 595 -7.7% 4.0% -0.1 9 605 155 -7.4% 4.3% -0.1
MILDRONATE 87 967 -18.5% 12.1% -1 34 301 270 -18.2% 17.4% -1.1
SULFARGIN 4 131 -6.5% 1.3% 0 1 969 960 -7.6% 1.8% -0.1
VIPROSAL 31 642 -2.6% 5.4% 0.2 12 677 067 -2.0% 5.7% 0.2

MoM

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 7 959 -19.1% 47.1% -5.7 3 472 255 -18.8% 76.7% -3.8
CAPSICAM 95 769 -2.9% 3.5% 0.3 38 687 899 -3.0% 3.7% 0.3
MILDRONATE 452 608 -4.7% 12.5% -0.2 173 520 666 -5.0% 17.3% 0.2
SULFARGIN 12 818 -5.2% 0.9% 0 6 444 451 -5.0% 1.3% 0
VIPROSAL 141 907 -0.9% 5.2% 0.5 54 642 364 1.6% 5.3% 0.6

YTD

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 116 015 -24.0% 55.8% -5.9 44 916 696 -0.1% 80.3% -0.3
CAPSICAM 1 042 530 -19.0% 3.1% -0.3 429 693 559 -5.4% 3.5% -0.2
MILDRONATE 4 720 141 14.2% 9.3% 1.5 1 904 032 725 19.9% 14.1% 2.3
SULFARGIN 160 254 -21.4% 0.8% -0.2 77 872 963 -8.0% 1.2% -0.1
VIPROSAL 1 216 195 -12.2% 3.7% 0 460 285 792 -2.2% 3.7% -0.1

MAT

Brand Volume Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p.
APILAC 119 935 -23.3% 56.0% -5.8 46 217 200 0.6% 80.4% -0.2
CAPSICAM 1 083 592 -17.9% 3.2% -0.3 446 920 909 -3.7% 3.5% -0.2
MILDRONATE 4 870 575 15.7% 9.3% 1.4 1 967 832 121 21.8% 14.1% 2.3
SULFARGIN 165 712 -20.0% 0.8% -0.2 80 396 141 -6.4% 1.2% -0.1
VIPROSAL 1 256 687 -11.2% 3.7% 0 476 038 989 -0.7% 3.7% 0

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


CAPSICAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM

REFERENCE

Abbreviations

WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1

MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1

YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date

MAT - Moving Annual Total - a period, being any 12 month period ending on the last week

MS - Market Share

Data Sources:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs