Update: 11.01.2021
Last week: 51 week 2021 (20.12.2021 - 26.12.2021)
Last full month: Nov 2021
| Time period | Volume | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| APILAC | ||||||||
| WoW | 1 705 | -7.3% | 46.3% | 1.2 | 741 090 | -5.7% | 76.1% | 1.2 |
| MoM | 7 959 | -19.1% | 47.1% | -5.7 | 3 472 255 | -18.8% | 76.7% | -3.8 |
| YTD | 116 015 | -24.0% | 55.8% | -5.9 | 44 916 696 | -0.1% | 80.3% | -0.3 |
| MAT | 119 935 | -23.3% | 56.0% | -5.8 | 46 217 200 | 0.6% | 80.4% | -0.2 |
| CAPSICAM | ||||||||
| WoW | 23 595 | -7.7% | 4.0% | -0.1 | 9 605 155 | -7.4% | 4.3% | -0.1 |
| MoM | 95 769 | -2.9% | 3.5% | 0.3 | 38 687 899 | -3.0% | 3.7% | 0.3 |
| YTD | 1 042 530 | -19.0% | 3.1% | -0.3 | 429 693 559 | -5.4% | 3.5% | -0.2 |
| MAT | 1 083 592 | -17.9% | 3.2% | -0.3 | 446 920 909 | -3.7% | 3.5% | -0.2 |
| MILDRONATE | ||||||||
| WoW | 87 967 | -18.5% | 12.1% | -1 | 34 301 270 | -18.2% | 17.4% | -1.1 |
| MoM | 452 608 | -4.7% | 12.5% | -0.2 | 173 520 666 | -5.0% | 17.3% | 0.2 |
| YTD | 4 720 141 | 14.2% | 9.3% | 1.5 | 1 904 032 725 | 19.9% | 14.1% | 2.3 |
| MAT | 4 870 575 | 15.7% | 9.3% | 1.4 | 1 967 832 121 | 21.8% | 14.1% | 2.3 |
| SULFARGIN | ||||||||
| WoW | 4 131 | -6.5% | 1.3% | 0 | 1 969 960 | -7.6% | 1.8% | -0.1 |
| MoM | 12 818 | -5.2% | 0.9% | 0 | 6 444 451 | -5.0% | 1.3% | 0 |
| YTD | 160 254 | -21.4% | 0.8% | -0.2 | 77 872 963 | -8.0% | 1.2% | -0.1 |
| MAT | 165 712 | -20.0% | 0.8% | -0.2 | 80 396 141 | -6.4% | 1.2% | -0.1 |
| VIPROSAL | ||||||||
| WoW | 31 642 | -2.6% | 5.4% | 0.2 | 12 677 067 | -2.0% | 5.7% | 0.2 |
| MoM | 141 907 | -0.9% | 5.2% | 0.5 | 54 642 364 | 1.6% | 5.3% | 0.6 |
| YTD | 1 216 195 | -12.2% | 3.7% | 0 | 460 285 792 | -2.2% | 3.7% | -0.1 |
| MAT | 1 256 687 | -11.2% | 3.7% | 0 | 476 038 989 | -0.7% | 3.7% | 0 |
| Brand | Volume | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| APILAC | 1 705 | -7.3% | 46.3% | 1.2 | 741 090 | -5.7% | 76.1% | 1.2 |
| CAPSICAM | 23 595 | -7.7% | 4.0% | -0.1 | 9 605 155 | -7.4% | 4.3% | -0.1 |
| MILDRONATE | 87 967 | -18.5% | 12.1% | -1 | 34 301 270 | -18.2% | 17.4% | -1.1 |
| SULFARGIN | 4 131 | -6.5% | 1.3% | 0 | 1 969 960 | -7.6% | 1.8% | -0.1 |
| VIPROSAL | 31 642 | -2.6% | 5.4% | 0.2 | 12 677 067 | -2.0% | 5.7% | 0.2 |
| Brand | Volume | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| APILAC | 7 959 | -19.1% | 47.1% | -5.7 | 3 472 255 | -18.8% | 76.7% | -3.8 |
| CAPSICAM | 95 769 | -2.9% | 3.5% | 0.3 | 38 687 899 | -3.0% | 3.7% | 0.3 |
| MILDRONATE | 452 608 | -4.7% | 12.5% | -0.2 | 173 520 666 | -5.0% | 17.3% | 0.2 |
| SULFARGIN | 12 818 | -5.2% | 0.9% | 0 | 6 444 451 | -5.0% | 1.3% | 0 |
| VIPROSAL | 141 907 | -0.9% | 5.2% | 0.5 | 54 642 364 | 1.6% | 5.3% | 0.6 |
| Brand | Volume | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| APILAC | 116 015 | -24.0% | 55.8% | -5.9 | 44 916 696 | -0.1% | 80.3% | -0.3 |
| CAPSICAM | 1 042 530 | -19.0% | 3.1% | -0.3 | 429 693 559 | -5.4% | 3.5% | -0.2 |
| MILDRONATE | 4 720 141 | 14.2% | 9.3% | 1.5 | 1 904 032 725 | 19.9% | 14.1% | 2.3 |
| SULFARGIN | 160 254 | -21.4% | 0.8% | -0.2 | 77 872 963 | -8.0% | 1.2% | -0.1 |
| VIPROSAL | 1 216 195 | -12.2% | 3.7% | 0 | 460 285 792 | -2.2% | 3.7% | -0.1 |
| Brand | Volume | Change, % | MS Volume | Change, p.p. | Value, rur | Change, % | MS Value | Change, p.p. |
|---|---|---|---|---|---|---|---|---|
| APILAC | 119 935 | -23.3% | 56.0% | -5.8 | 46 217 200 | 0.6% | 80.4% | -0.2 |
| CAPSICAM | 1 083 592 | -17.9% | 3.2% | -0.3 | 446 920 909 | -3.7% | 3.5% | -0.2 |
| MILDRONATE | 4 870 575 | 15.7% | 9.3% | 1.4 | 1 967 832 121 | 21.8% | 14.1% | 2.3 |
| SULFARGIN | 165 712 | -20.0% | 0.8% | -0.2 | 80 396 141 | -6.4% | 1.2% | -0.1 |
| VIPROSAL | 1 256 687 | -11.2% | 3.7% | 0 | 476 038 989 | -0.7% | 3.7% | 0 |
Abbreviations
WoW - Week Over Week Change = Sales of the last week / Sales of the previous week - 1
MoM - Month Over Month Change = Sales of the last full month / Sales of the previous full month - 1
YTD - Year to Date - a period of time beginning the first day of the current calendar year up to the current date
MAT - Moving Annual Total - a period, being any 12 month period ending on the last week
MS - Market Share
Data Sources:
DSM: Sales
Palomars: TRPs
MI: Fact Digital Costs
MI Estimated Costs: TV costs